The Show Must Go On…

This article by John Howard Swain is a wonderful example of how to use one’s own experience to deliver a relevant message on a business blog. It got a warm and heartfelt response from his readers. A personal anecdote is so much more engaging and effective than simply stating an axiom, such as “be true to yourself”. By revealing something of himself in this piece, John is creating an intimacy with his audience which in turn helps build a loyal following. Enjoy!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.