The Show Must Go On…

This article by John Howard Swain is a wonderful example of how to use one’s own experience to deliver a relevant message on a business blog. It got a warm and heartfelt response from his readers. A personal anecdote is so much more engaging and effective than simply stating an axiom, such as “be true to yourself”. By revealing something of himself in this piece, John is creating an intimacy with his audience which in turn helps build a loyal following. Enjoy!

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