Welcome to THE PIPELINE, my blog for both clients and colleagues featuring tips, tricks and trends about content marketing and digital media.
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Could There Be a Post-COVID Expansion?
No society can surely be flourishing and happy, of which the far greater part of the members are poor and miserable. Adam smith World War II had… Read more “Could There Be a Post-COVID Expansion?”
Hope Sells
Learn from yesterday, live for today, hope for tomorrow. Albert Einstein This article won’t demonize fear, believe it or not. Some brands, such as home security systems,… Read more “Hope Sells”
Gratitude: Yeah, it’s a thing.
Raphael is a dear friend. He’s homeless as I write this. The power and example of his daily gratitude effects me deeply. Gratitude in business is more… Read more “Gratitude: Yeah, it’s a thing.”
Stop selling, start helping
If people like you, they’ll listen to you. If they trust you, they’ll do business with you. Zig Ziglar In the iconic 1947 Christmas film Miracle on… Read more “Stop selling, start helping”
Give Time Time
No matter how great the talent or efforts, some things just take time. You can’t produce a baby in one month by getting nine women pregnant. Warren… Read more “Give Time Time”
Forgiveness is a Business Asset
An eye for an eye for an eye for an eye…ends in making everyone blind. Mahatma Ghandi Early in my adult work life, I scored what I… Read more “Forgiveness is a Business Asset”
Finding Our Way Back
It is worth remembering that the time of greatest gain in terms of wisdom and inner strength is often that of greatest difficulty. Dalai lama Many of… Read more “Finding Our Way Back”
Things Will Change
The only constant in life is change. Heraclitus Lately, I seem to like to write as much about life as about marketing. They’re intertwined. Like many a… Read more “Things Will Change”
Authenticity: Don’t Fake It
By being natural and sincere, one often can create revolutions without having sought them. Christian Dior What does authenticity mean to your brand? Does it mean appealing… Read more “Authenticity: Don’t Fake It”
Marketing from the Heart
If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from his angle… Read more “Marketing from the Heart”