Welcome to THE PIPELINE, my blog for both clients and colleagues featuring tips, tricks and trends about content marketing and digital media.
“The leads are coming!” David Mamet, “Glengarry Glen Ross” Does your business rely on leads? Lead generation can feel like a dirty business because quality leads are… Read more “Building a Lead Generation Machine”
I doubt that April Fools’ jokes will be in wide use this year by marketers. But just in case your company is considering one, here are my… Read more “5 Rules for Fools’”
“When you are courting a nice girl an hour seems like a second. When you sit on a red-hot cinder a second seems like an hour. That’s… Read more “Does Size Matter?”
You’ll be done in a few minutes. I’m often in the position of having to convince small business people that they need a consistent marketing plan that… Read more “Start writing. Now!”
I just came from the gym after a long hiatus. I didn’t jump full bore back into my old routine. That would’ve been painful. I have a… Read more “It Always Turns Into Money!”
Technology is cool, right? Don’t you just love the drop-cap T at the start of this paragraph? It’s a new feature in WordPress.com’s Gutenberg Editor. You just… Read more “Human Resources & Blockchain Technology”
In this third of three parts, we’re going to go over how blockchain stands to disrupt digital marketing by bypassing the middleman while offering new ways for… Read more “Digital Marketing & Blockchain Technology, Part III”
In this second of three parts, I am going to outline the general landscape of digital marketing and ad buying as it stands today, with its middlemen… Read more “Digital Marketing & Blockchain Technology, Part II”
In this first of a three part series, I’m going to describe an emerging technology that’s bound to take over not only banking and commerce, but digital marketing as well.
In this last of three parts, I demonstrate how even small businesses can entangle their customers in a mutually beneficial web.