To improve is to change; to be perfect is to change often. Winston Churchill I came to New York as an actor. Since then I’ve passed through… Read more “5 Lessons Learned About Reinvention”
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It might be time to change our value propositions
The greatest danger in times of turbulence is not the turbulence—it is to act with yesterday’s logic Peter drucker It is impossible to articulate how unsettling these… Read more “It might be time to change our value propositions”
Building a Lead Generation Machine
“The leads are coming!” David Mamet, “Glengarry Glen Ross” Does your business rely on leads? Lead generation can feel like a dirty business because quality leads are… Read more “Building a Lead Generation Machine”
5 Rules for Fools’
I doubt that April Fools’ jokes will be in wide use this year by marketers. But just in case your company is considering one, here are my… Read more “5 Rules for Fools’”
Does Size Matter?
“When you are courting a nice girl an hour seems like a second. When you sit on a red-hot cinder a second seems like an hour. That’s… Read more “Does Size Matter?”
Start writing. Now!
You’ll be done in a few minutes. I’m often in the position of having to convince small business people that they need a consistent marketing plan that… Read more “Start writing. Now!”
It Always Turns Into Money!
I just came from the gym after a long hiatus. I didn’t jump full bore back into my old routine. That would’ve been painful. I have a… Read more “It Always Turns Into Money!”
Human Resources & Blockchain Technology
Technology is cool, right? Don’t you just love the drop-cap T at the start of this paragraph? It’s a new feature in WordPress.com’s Gutenberg Editor. You just… Read more “Human Resources & Blockchain Technology”
Digital Marketing & Blockchain Technology, Part III
In this third of three parts, we’re going to go over how blockchain stands to disrupt digital marketing by bypassing the middleman while offering new ways for… Read more “Digital Marketing & Blockchain Technology, Part III”
Digital Marketing & Blockchain Technology, Part II
In this second of three parts, I am going to outline the general landscape of digital marketing and ad buying as it stands today, with its middlemen… Read more “Digital Marketing & Blockchain Technology, Part II”