Stan Rapp and Sebastian Jespersen have teamed up to begin codifying a trend that they refer to as Entangled Marketing. Mr. Rapp has the historical perspective and Mr. Jespersen the current one. Together they’re calculating a trajectory into the future. In this first of three parts, I introduce you to their very provocative ideas.
Welcome to THE PIPELINE, my blog for both clients and colleagues featuring tips, tricks and trends about content marketing and digital media.
What’s a Simple Content Marketing Plan? A basic content marketing plan, in my view, is a three-legged stool: Blog Social Network Email All three are content driven,… Read more “How Can a Simple Content Marketing Plan Work For You?”
“I must go down to the seas again, to the lonely sea and the sky, And all I ask is a tall ship and a star to… Read more “The Power of a Clear Mission Statement”
“Use the time of a total stranger in such a way that he or she will not feel the time was wasted.” – Kurt Vonnegut “Compelling” is… Read more “What Makes Content Compelling?”
A defining trait of clinical narcissism is a lack of empathy for others. My own experience dealing with self-professed narcissists (yes, some people actually know they’re narcissistic) is their inability… Read more “Empathy: A Key to Effective Content”
1969. Midnight Cowboy. Dustin Hoffman as Ratso Rizzo, Jon Voight as Joe Buck. The actors cross an intersection together in heavy New York City traffic. They rehearsed… Read more “Embrace the Beautiful Accident”
I’m going to shift this business and marketing blog to a more personal tone. I realized that all the advice I’m giving on this site is easily gotten elsewhere,… Read more “The Buddha in Business”
David Mamet practically created a new religion for salespeople everywhere in the film version of his Pulitzer Prize winning play Glengarry Glen Ross in which corporate uber-huckster Blake (played by Alec… Read more “When Your Evil Plan Actually Works”
Happy April 1st. Check out the reprint of my 5 Rules for Fools’. Every year someone tries to make something go totally viral by posting an all-in-good-fun… Read more “5 Rules for Fools’”