In this third of three parts, we’re going to go over how blockchain stands to disrupt digital marketing by bypassing the middleman while offering new ways for… Read more “Digital Marketing & Blockchain Technology, Part III”
In this second of three parts, I am going to outline the general landscape of digital marketing and ad buying as it stands today, with its middlemen… Read more “Digital Marketing & Blockchain Technology, Part II”
In this first of a three part series, I’m going to describe an emerging technology that’s bound to take over not only banking and commerce, but digital marketing as well.
In this last of three parts, I demonstrate how even small businesses can entangle their customers in a mutually beneficial web.
In this second of three parts, I outline real world examples of Entangled Marketing as well as discuss some of the pitfalls this new paradigm presents.
Stan Rapp and Sebastian Jespersen have teamed up to begin codifying a trend that they refer to as Entangled Marketing. Mr. Rapp has the historical perspective and Mr. Jespersen the current one. Together they’re calculating a trajectory into the future. In this first of three parts, I introduce you to their very provocative ideas.
Welcome to THE PIPELINE, my blog for both clients and colleagues featuring tips, tricks and trends about content marketing and digital media.
What’s a Simple Content Marketing Plan? A basic content marketing plan, in my view, is a three-legged stool: Blog Social Network Email All three are content driven,… Read more “How Can a Simple Content Marketing Plan Work For You?”
“I must go down to the seas again, to the lonely sea and the sky, And all I ask is a tall ship and a star to… Read more “The Power of a Clear Mission Statement”
“Use the time of a total stranger in such a way that he or she will not feel the time was wasted.” – Kurt Vonnegut “Compelling” is… Read more “What Makes Content Compelling?”