In this last of three parts, I demonstrate how even small businesses can entangle their customers in a mutually beneficial web.

In this second of three parts, I outline real world examples of Entangled Marketing as well as discuss some of the pitfalls this new paradigm presents.

Stan Rapp and Sebastian Jespersen have teamed up to begin codifying a trend that they refer to as Entangled Marketing. Mr. Rapp has the historical perspective and Mr. Jespersen the current one. Together they’re calculating a trajectory into the future. In this first of three parts, I introduce you to their very provocative ideas.