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    Category: Social Media

    5 Rules for Fools’

    I doubt that April Fools’ jokes will be in wide use this year by marketers. But just in case your company is considering one, here are my… Read more “5 Rules for Fools’”

    March 29, 2020March 30, 2020 by Ray Schaub

    Does Size Matter?

    “When you are courting a nice girl an hour seems like a second. When you sit on a red-hot cinder a second seems like an hour. That’s… Read more “Does Size Matter?”

    March 14, 2019April 15, 2019 by Ray Schaub

    Start writing. Now!

    You’ll be done in a few minutes. I’m often in the position of having to convince small business people that they need a consistent marketing plan that… Read more “Start writing. Now!”

    March 8, 2019March 12, 2019 by Ray Schaub

    It Always Turns Into Money!

    I just came from the gym after a long hiatus. I didn’t jump full bore back into my old routine. That would’ve been painful. I have a… Read more “It Always Turns Into Money!”

    February 12, 2019March 12, 2019 by Ray Schaub

    How Can a Simple Content Marketing Plan Work For You?

    What’s a Simple Content Marketing Plan? A basic content marketing plan, in my view, is a three-legged stool: Blog Social Network Email All three are content driven,… Read more “How Can a Simple Content Marketing Plan Work For You?”

    July 10, 2018February 12, 2019 by Ray Schaub

    The Power of a Clear Mission Statement

    “I must go down to the seas again, to the lonely sea and the sky, And all I ask is a tall ship and a star to… Read more “The Power of a Clear Mission Statement”

    July 3, 2018July 13, 2018 by Ray Schaub

    What Makes Content Compelling?

    “Use the time of a total stranger in such a way that he or she will not feel the time was wasted.” – Kurt Vonnegut “Compelling” is… Read more “What Makes Content Compelling?”

    June 26, 2018July 13, 2018 by Ray Schaub

    Empathy: A Key to Effective Content

    A defining trait of clinical narcissism is a lack of empathy for others. My own experience dealing with self-professed narcissists (yes, some people actually know they’re narcissistic) is their inability… Read more “Empathy: A Key to Effective Content”

    June 19, 2018July 13, 2018 by Ray Schaub

    Embrace the Beautiful Accident

    1969. Midnight Cowboy. Dustin Hoffman as Ratso Rizzo, Jon Voight as Joe Buck. The actors cross an intersection together in heavy New York City traffic. They rehearsed… Read more “Embrace the Beautiful Accident”

    June 12, 2018July 13, 2018 by Ray Schaub

    The Buddha in Business

    I’m going to shift this business and marketing blog to a more personal tone. I realized that all the advice I’m giving on this site is easily gotten elsewhere,… Read more “The Buddha in Business”

    June 5, 2018July 13, 2018 by Ray Schaub

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