David Mamet practically created a new religion for salespeople everywhere in the film version of his Pulitzer Prize winning play Glengarry Glen Ross in which corporate uber-huckster Blake (played by Alec… Read more “When Your Evil Plan Actually Works”
Happy April 1st. Check out the reprint of my 5 Rules for Fools’. Every year someone tries to make something go totally viral by posting an all-in-good-fun… Read more “5 Rules for Fools’”
Social Media plopped something in my lap today that I found fascinating: Writing is good for you. My friend Wanda shared an article on Facebook that prompted… Read more “Who Knew? Creating Content Makes You Content”
Among the things my clients will often hear me rail against is haphazard marketing. Many small businesses fall into a bad habit of only marketing when they… Read more “Fighting “Feast or Famine””
I like simple content marketing campaigns because people often get caught up in, and overwhelmed by, all the fancy techno-babble out there about conversion rates, email frequency,… Read more “Don’t Put Fancy Before Fundamentals”
A/B testing is when you run two different versions of something, such as a Facebook ad or a landing page, with subtle variations to see which one… Read more “A/B Testing Helps Focus Your Campaign”
A few weeks ago I wrote an article titled Marketing vs. Advertising vs. Public Relations. Hand in hand with that goes the concept of owned, earned and… Read more “Owned, Earned and Paid Media”
Bethlehem Community Church in Laurel, Mississippi who adhered to all 5 Rules for Fools’ when it pranked its congregation with a visit from George W. Bush…
Here’s how it broke down:
The worst that happened to anyone involved was spending a little more time in church than they would have otherwise. Priceless!
A Christian church used the image of the most openly Christian president in modern times to get national air play. Awesome!
Or at least a spiritual goal to get their message out to more people and draw in a new audience. I hope they saw a difference in their collection plates, as well. Brilliant!
They were even careful enough not to tell the congregation who was coming that day! Otherwise, Bush’s people may have flagged it. Genius!
No harm, no foul. Even the people who felt duped gave them props. Amazing!
Regardless of your political or religious leanings, you have to hand it to them for crafting such an elaborate prank that garnered so much positive attention.
Every year someone tries to make something go totally viral by posting an all-in-good-fun hoax on the Internet on April 1st. A well-crafted prank can bring much… Read more “5 Rules for Fools’”
I’m in marketing. More specifically, social media marketing and even more specifically content marketing. But as you can imagine I often get asked to handle matters that… Read more “Marketing vs. Advertising vs. Public Relations”