A/B testing is when you run two different versions of something, such as a Facebook ad or a landing page, with subtle variations to see which one… Read more “A/B Testing Helps Focus Your Campaign”
Tag: advertising
Owned, Earned and Paid Media
A few weeks ago I wrote an article titled Marketing vs. Advertising vs. Public Relations. Hand in hand with that goes the concept of owned, earned and… Read more “Owned, Earned and Paid Media”
Marketing vs. Advertising vs. Public Relations
I’m in marketing. More specifically, social media marketing and even more specifically content marketing. But as you can imagine I often get asked to handle matters that… Read more “Marketing vs. Advertising vs. Public Relations”