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    Tag: blogging

    How Can a Simple Content Marketing Plan Work For You?

    What’s a Simple Content Marketing Plan? A basic content marketing plan, in my view, is a three-legged stool: Blog Social Network Email All three are content driven,… Read more “How Can a Simple Content Marketing Plan Work For You?”

    July 10, 2018February 12, 2019 by Ray Schaub

    What Makes Content Compelling?

    “Use the time of a total stranger in such a way that he or she will not feel the time was wasted.” – Kurt Vonnegut “Compelling” is… Read more “What Makes Content Compelling?”

    June 26, 2018July 13, 2018 by Ray Schaub

    Empathy: A Key to Effective Content

    A defining trait of clinical narcissism is a lack of empathy for others. My own experience dealing with self-professed narcissists (yes, some people actually know they’re narcissistic) is their inability… Read more “Empathy: A Key to Effective Content”

    June 19, 2018July 13, 2018 by Ray Schaub

    When Your Evil Plan Actually Works

    David Mamet practically created a new religion for salespeople everywhere in the film version of his Pulitzer Prize winning play Glengarry Glen Ross in which corporate uber-huckster Blake (played by Alec… Read more “When Your Evil Plan Actually Works”

    May 29, 2018July 13, 2018 by Ray Schaub

    The Show Must Go On…

    This article by John Howard Swain is a wonderful example of how to use one’s own experience to deliver a relevant message on a business blog. It… Read more “The Show Must Go On…”

    October 8, 2014October 8, 2014 by Ray Schaub

    DIY Tip #5: Linking your Social Media Accounts

    With all the interconnectivity between social media platforms these days, it can be confusing knowing what and how to link them all together. Facebook will connect to… Read more “DIY Tip #5: Linking your Social Media Accounts”

    September 30, 2014October 1, 2014 by Ray Schaub

    Who Knew? Creating Content Makes You Content

    Social Media plopped something in my lap today that I found fascinating: Writing is good for you. My friend Wanda shared an article on Facebook that prompted… Read more “Who Knew? Creating Content Makes You Content”

    September 16, 2014September 16, 2014 by Ray Schaub

    Fighting “Feast or Famine”

    Among the things my clients will often hear me rail against is haphazard marketing. Many small businesses fall into a bad habit of only marketing when they… Read more “Fighting “Feast or Famine””

    September 9, 2014September 10, 2014 by Ray Schaub

    Stop Focusing on Virality

    Speaking of sharing, I share this opinion. Be sure to follow the links in this piece as they lead to some very thought-provoking content – about content.

    June 12, 2014June 12, 2014 by Ray Schaub

    Case Study: John Howard Swain

    I’m happy to report that I’ve been busy launching two new content marketing campaigns. One of them is for Intentional Shift, a group of women led by… Read more “Case Study: John Howard Swain”

    June 5, 2014June 6, 2014 by Ray Schaub

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