What’s a Simple Content Marketing Plan? A basic content marketing plan, in my view, is a three-legged stool: Blog Social Network Email All three are content driven,… Read more “How Can a Simple Content Marketing Plan Work For You?”
Tag: blogging
What Makes Content Compelling?
“Use the time of a total stranger in such a way that he or she will not feel the time was wasted.” – Kurt Vonnegut “Compelling” is… Read more “What Makes Content Compelling?”
Empathy: A Key to Effective Content
A defining trait of clinical narcissism is a lack of empathy for others. My own experience dealing with self-professed narcissists (yes, some people actually know they’re narcissistic) is their inability… Read more “Empathy: A Key to Effective Content”
When Your Evil Plan Actually Works
David Mamet practically created a new religion for salespeople everywhere in the film version of his Pulitzer Prize winning play Glengarry Glen Ross in which corporate uber-huckster Blake (played by Alec… Read more “When Your Evil Plan Actually Works”
The Show Must Go On…
This article by John Howard Swain is a wonderful example of how to use one’s own experience to deliver a relevant message on a business blog. It… Read more “The Show Must Go On…”
DIY Tip #5: Linking your Social Media Accounts
With all the interconnectivity between social media platforms these days, it can be confusing knowing what and how to link them all together. Facebook will connect to… Read more “DIY Tip #5: Linking your Social Media Accounts”
Who Knew? Creating Content Makes You Content
Social Media plopped something in my lap today that I found fascinating: Writing is good for you. My friend Wanda shared an article on Facebook that prompted… Read more “Who Knew? Creating Content Makes You Content”
Fighting “Feast or Famine”
Among the things my clients will often hear me rail against is haphazard marketing. Many small businesses fall into a bad habit of only marketing when they… Read more “Fighting “Feast or Famine””
Stop Focusing on Virality
Speaking of sharing, I share this opinion. Be sure to follow the links in this piece as they lead to some very thought-provoking content – about content.
Case Study: John Howard Swain
I’m happy to report that I’ve been busy launching two new content marketing campaigns. One of them is for Intentional Shift, a group of women led by… Read more “Case Study: John Howard Swain”