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    Tag: Constant Contact

    How Can a Simple Content Marketing Plan Work For You?

    What’s a Simple Content Marketing Plan? A basic content marketing plan, in my view, is a three-legged stool: Blog Social Network Email All three are content driven,… Read more “How Can a Simple Content Marketing Plan Work For You?”

    July 10, 2018February 12, 2019 by Ray Schaub

    DIY Tip #5: Linking your Social Media Accounts

    With all the interconnectivity between social media platforms these days, it can be confusing knowing what and how to link them all together. Facebook will connect to… Read more “DIY Tip #5: Linking your Social Media Accounts”

    September 30, 2014October 1, 2014 by Ray Schaub

    Stop Focusing on Virality

    Speaking of sharing, I share this opinion. Be sure to follow the links in this piece as they lead to some very thought-provoking content – about content.

    June 12, 2014June 12, 2014 by Ray Schaub

    Case Study: John Howard Swain

    I’m happy to report that I’ve been busy launching two new content marketing campaigns. One of them is for Intentional Shift, a group of women led by… Read more “Case Study: John Howard Swain”

    June 5, 2014June 6, 2014 by Ray Schaub

    Don’t Put Fancy Before Fundamentals

    I like simple content marketing campaigns because people often get caught up in, and overwhelmed by, all the fancy techno-babble out there about conversion rates, email frequency,… Read more “Don’t Put Fancy Before Fundamentals”

    May 7, 2014May 8, 2014 by Ray Schaub

    LinkedIn’s growth is also slowing

    This is worth a read for anyone using LinkedIn as a marketing platform.

    May 1, 2014June 12, 2014 by Ray Schaub

    A/B Testing Helps Focus Your Campaign

    A/B testing is when you run two different versions of something, such as a Facebook ad or a landing page, with subtle variations to see which one… Read more “A/B Testing Helps Focus Your Campaign”

    April 22, 2014April 22, 2014 by Ray Schaub

    Mozilla: Champion of Equality…Some Restrictions Apply

    Happy Sunday! I found this thoughtful and provocative piece that I hope you’ll enjoy with your morning coffee. – Ray Schaub

    April 6, 2014June 12, 2014 by Ray Schaub

    How Often Should You Email?

    Let’s face it. No one likes spam. The most widely accepted legal definition of spam is “unsolicited, bulk email”. If you send a quick note to your… Read more “How Often Should You Email?”

    March 11, 2014March 11, 2014 by Ray Schaub

    Which Social Networks Are Best for Your Business?

    You may or may not be aware that there are dozens upon dozens of social networking sites out there that service such memorable and genuinely worthwhile communities… Read more “Which Social Networks Are Best for Your Business?”

    March 4, 2014March 4, 2014 by Ray Schaub

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