What’s a Simple Content Marketing Plan? A basic content marketing plan, in my view, is a three-legged stool: Blog Social Network Email All three are content driven,… Read more “How Can a Simple Content Marketing Plan Work For You?”
“Use the time of a total stranger in such a way that he or she will not feel the time was wasted.” – Kurt Vonnegut “Compelling” is… Read more “What Makes Content Compelling?”
David Mamet practically created a new religion for salespeople everywhere in the film version of his Pulitzer Prize winning play Glengarry Glen Ross in which corporate uber-huckster Blake (played by Alec… Read more “When Your Evil Plan Actually Works”
With all the interconnectivity between social media platforms these days, it can be confusing knowing what and how to link them all together. Facebook will connect to… Read more “DIY Tip #5: Linking your Social Media Accounts”
Among the things my clients will often hear me rail against is haphazard marketing. Many small businesses fall into a bad habit of only marketing when they… Read more “Fighting “Feast or Famine””
Speaking of sharing, I share this opinion. Be sure to follow the links in this piece as they lead to some very thought-provoking content – about content.
I’m happy to report that I’ve been busy launching two new content marketing campaigns. One of them is for Intentional Shift, a group of women led by… Read more “Case Study: John Howard Swain”
I like simple content marketing campaigns because people often get caught up in, and overwhelmed by, all the fancy techno-babble out there about conversion rates, email frequency,… Read more “Don’t Put Fancy Before Fundamentals”
This is worth a read for anyone using LinkedIn as a marketing platform.
A/B testing is when you run two different versions of something, such as a Facebook ad or a landing page, with subtle variations to see which one… Read more “A/B Testing Helps Focus Your Campaign”