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    5 Rules for Fools’

    I doubt that April Fools’ jokes will be in wide use this year by marketers. But just in case your company is considering one, here are my… Read more “5 Rules for Fools’”

    March 29, 2020March 30, 2020 by Ray Schaub

    It Always Turns Into Money!

    I just came from the gym after a long hiatus. I didn’t jump full bore back into my old routine. That would’ve been painful. I have a… Read more “It Always Turns Into Money!”

    February 12, 2019March 12, 2019 by Ray Schaub

    How Can a Simple Content Marketing Plan Work For You?

    What’s a Simple Content Marketing Plan? A basic content marketing plan, in my view, is a three-legged stool: Blog Social Network Email All three are content driven,… Read more “How Can a Simple Content Marketing Plan Work For You?”

    July 10, 2018February 12, 2019 by Ray Schaub

    What Makes Content Compelling?

    “Use the time of a total stranger in such a way that he or she will not feel the time was wasted.” – Kurt Vonnegut “Compelling” is… Read more “What Makes Content Compelling?”

    June 26, 2018July 13, 2018 by Ray Schaub

    Empathy: A Key to Effective Content

    A defining trait of clinical narcissism is a lack of empathy for others. My own experience dealing with self-professed narcissists (yes, some people actually know they’re narcissistic) is their inability… Read more “Empathy: A Key to Effective Content”

    June 19, 2018July 13, 2018 by Ray Schaub

    Embrace the Beautiful Accident

    1969. Midnight Cowboy. Dustin Hoffman as Ratso Rizzo, Jon Voight as Joe Buck. The actors cross an intersection together in heavy New York City traffic. They rehearsed… Read more “Embrace the Beautiful Accident”

    June 12, 2018July 13, 2018 by Ray Schaub

    When Your Evil Plan Actually Works

    David Mamet practically created a new religion for salespeople everywhere in the film version of his Pulitzer Prize winning play Glengarry Glen Ross in which corporate uber-huckster Blake (played by Alec… Read more “When Your Evil Plan Actually Works”

    May 29, 2018July 13, 2018 by Ray Schaub

    5 Rules for Fools’

    Happy April 1st. Check out the reprint of my 5 Rules for Fools’. Every year someone tries to make something go totally viral by posting an all-in-good-fun… Read more “5 Rules for Fools’”

    April 1, 2018March 28, 2019 by Ray Schaub

    The Show Must Go On…

    This article by John Howard Swain is a wonderful example of how to use one’s own experience to deliver a relevant message on a business blog. It… Read more “The Show Must Go On…”

    October 8, 2014October 8, 2014 by Ray Schaub

    DIY Tip #5: Linking your Social Media Accounts

    With all the interconnectivity between social media platforms these days, it can be confusing knowing what and how to link them all together. Facebook will connect to… Read more “DIY Tip #5: Linking your Social Media Accounts”

    September 30, 2014October 1, 2014 by Ray Schaub

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