I doubt that April Fools’ jokes will be in wide use this year by marketers. But just in case your company is considering one, here are my… Read more “5 Rules for Fools’”
Tag: social media
It Always Turns Into Money!
I just came from the gym after a long hiatus. I didn’t jump full bore back into my old routine. That would’ve been painful. I have a… Read more “It Always Turns Into Money!”
The Power of a Clear Mission Statement
“I must go down to the seas again, to the lonely sea and the sky, And all I ask is a tall ship and a star to… Read more “The Power of a Clear Mission Statement”
What Makes Content Compelling?
“Use the time of a total stranger in such a way that he or she will not feel the time was wasted.” – Kurt Vonnegut “Compelling” is… Read more “What Makes Content Compelling?”
Empathy: A Key to Effective Content
A defining trait of clinical narcissism is a lack of empathy for others. My own experience dealing with self-professed narcissists (yes, some people actually know they’re narcissistic) is their inability… Read more “Empathy: A Key to Effective Content”
When Your Evil Plan Actually Works
David Mamet practically created a new religion for salespeople everywhere in the film version of his Pulitzer Prize winning play Glengarry Glen Ross in which corporate uber-huckster Blake (played by Alec… Read more “When Your Evil Plan Actually Works”
5 Rules for Fools’
Happy April 1st. Check out the reprint of my 5 Rules for Fools’. Every year someone tries to make something go totally viral by posting an all-in-good-fun… Read more “5 Rules for Fools’”
The Show Must Go On…
This article by John Howard Swain is a wonderful example of how to use one’s own experience to deliver a relevant message on a business blog. It… Read more “The Show Must Go On…”
DIY Tip #5: Linking your Social Media Accounts
With all the interconnectivity between social media platforms these days, it can be confusing knowing what and how to link them all together. Facebook will connect to… Read more “DIY Tip #5: Linking your Social Media Accounts”
Who Knew? Creating Content Makes You Content
Social Media plopped something in my lap today that I found fascinating: Writing is good for you. My friend Wanda shared an article on Facebook that prompted… Read more “Who Knew? Creating Content Makes You Content”