Speaking of sharing, I share this opinion. Be sure to follow the links in this piece as they lead to some very thought-provoking content – about content.
I’m happy to report that I’ve been busy launching two new content marketing campaigns. One of them is for Intentional Shift, a group of women led by… Read more “Case Study: John Howard Swain”
I like simple content marketing campaigns because people often get caught up in, and overwhelmed by, all the fancy techno-babble out there about conversion rates, email frequency,… Read more “Don’t Put Fancy Before Fundamentals”
This is worth a read for anyone using LinkedIn as a marketing platform.
A/B testing is when you run two different versions of something, such as a Facebook ad or a landing page, with subtle variations to see which one… Read more “A/B Testing Helps Focus Your Campaign”
A few weeks ago I wrote an article titled Marketing vs. Advertising vs. Public Relations. Hand in hand with that goes the concept of owned, earned and… Read more “Owned, Earned and Paid Media”
WordPress.com and other web development platforms automatically optimize your site for mobile devices, but don’t assume that your site will look the way you want it to… Read more “DIY Tip #4: Test Your Campaign on Multiple Devices”
Happy Sunday! I found this thoughtful and provocative piece that I hope you’ll enjoy with your morning coffee. – Ray Schaub
Bethlehem Community Church in Laurel, Mississippi who adhered to all 5 Rules for Fools’ when it pranked its congregation with a visit from George W. Bush…
Here’s how it broke down:
The worst that happened to anyone involved was spending a little more time in church than they would have otherwise. Priceless!
A Christian church used the image of the most openly Christian president in modern times to get national air play. Awesome!
Or at least a spiritual goal to get their message out to more people and draw in a new audience. I hope they saw a difference in their collection plates, as well. Brilliant!
They were even careful enough not to tell the congregation who was coming that day! Otherwise, Bush’s people may have flagged it. Genius!
No harm, no foul. Even the people who felt duped gave them props. Amazing!
Regardless of your political or religious leanings, you have to hand it to them for crafting such an elaborate prank that garnered so much positive attention.
Every year someone tries to make something go totally viral by posting an all-in-good-fun hoax on the Internet on April 1st. A well-crafted prank can bring much… Read more “5 Rules for Fools’”