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    Tag: strategy

    Embrace the Beautiful Accident

    1969. Midnight Cowboy. Dustin Hoffman as Ratso Rizzo, Jon Voight as Joe Buck. The actors cross an intersection together in heavy New York City traffic. They rehearsed… Read more “Embrace the Beautiful Accident”

    June 12, 2018July 13, 2018 by Ray Schaub

    When Your Evil Plan Actually Works

    David Mamet practically created a new religion for salespeople everywhere in the film version of his Pulitzer Prize winning play Glengarry Glen Ross in which corporate uber-huckster Blake (played by Alec… Read more “When Your Evil Plan Actually Works”

    May 29, 2018July 13, 2018 by Ray Schaub

    The Show Must Go On…

    This article by John Howard Swain is a wonderful example of how to use one’s own experience to deliver a relevant message on a business blog. It… Read more “The Show Must Go On…”

    October 8, 2014October 8, 2014 by Ray Schaub

    DIY Tip #5: Linking your Social Media Accounts

    With all the interconnectivity between social media platforms these days, it can be confusing knowing what and how to link them all together. Facebook will connect to… Read more “DIY Tip #5: Linking your Social Media Accounts”

    September 30, 2014October 1, 2014 by Ray Schaub

    Stop Focusing on Virality

    Speaking of sharing, I share this opinion. Be sure to follow the links in this piece as they lead to some very thought-provoking content – about content.

    June 12, 2014June 12, 2014 by Ray Schaub

    Case Study: John Howard Swain

    I’m happy to report that I’ve been busy launching two new content marketing campaigns. One of them is for Intentional Shift, a group of women led by… Read more “Case Study: John Howard Swain”

    June 5, 2014June 6, 2014 by Ray Schaub

    Don’t Put Fancy Before Fundamentals

    I like simple content marketing campaigns because people often get caught up in, and overwhelmed by, all the fancy techno-babble out there about conversion rates, email frequency,… Read more “Don’t Put Fancy Before Fundamentals”

    May 7, 2014May 8, 2014 by Ray Schaub

    LinkedIn’s growth is also slowing

    This is worth a read for anyone using LinkedIn as a marketing platform.

    May 1, 2014June 12, 2014 by Ray Schaub

    Owned, Earned and Paid Media

    A few weeks ago I wrote an article titled Marketing vs. Advertising vs. Public Relations. Hand in hand with that goes the concept of owned, earned and… Read more “Owned, Earned and Paid Media”

    April 16, 2014April 16, 2014 by Ray Schaub

    Mozilla: Champion of Equality…Some Restrictions Apply

    Happy Sunday! I found this thoughtful and provocative piece that I hope you’ll enjoy with your morning coffee. – Ray Schaub

    April 6, 2014June 12, 2014 by Ray Schaub

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