1969. Midnight Cowboy. Dustin Hoffman as Ratso Rizzo, Jon Voight as Joe Buck. The actors cross an intersection together in heavy New York City traffic. They rehearsed… Read more “Embrace the Beautiful Accident”
David Mamet practically created a new religion for salespeople everywhere in the film version of his Pulitzer Prize winning play Glengarry Glen Ross in which corporate uber-huckster Blake (played by Alec… Read more “When Your Evil Plan Actually Works”
This article by John Howard Swain is a wonderful example of how to use one’s own experience to deliver a relevant message on a business blog. It… Read more “The Show Must Go On…”
With all the interconnectivity between social media platforms these days, it can be confusing knowing what and how to link them all together. Facebook will connect to… Read more “DIY Tip #5: Linking your Social Media Accounts”
Speaking of sharing, I share this opinion. Be sure to follow the links in this piece as they lead to some very thought-provoking content – about content.
I’m happy to report that I’ve been busy launching two new content marketing campaigns. One of them is for Intentional Shift, a group of women led by… Read more “Case Study: John Howard Swain”
I like simple content marketing campaigns because people often get caught up in, and overwhelmed by, all the fancy techno-babble out there about conversion rates, email frequency,… Read more “Don’t Put Fancy Before Fundamentals”
This is worth a read for anyone using LinkedIn as a marketing platform.
A few weeks ago I wrote an article titled Marketing vs. Advertising vs. Public Relations. Hand in hand with that goes the concept of owned, earned and… Read more “Owned, Earned and Paid Media”
Happy Sunday! I found this thoughtful and provocative piece that I hope you’ll enjoy with your morning coffee. – Ray Schaub