What’s a Simple Content Marketing Plan? A basic content marketing plan, in my view, is a three-legged stool: Blog Social Network Email All three are content driven,… Read more “How Can a Simple Content Marketing Plan Work For You?”
The Power of a Clear Mission Statement
“I must go down to the seas again, to the lonely sea and the sky, And all I ask is a tall ship and a star to… Read more “The Power of a Clear Mission Statement”
What Makes Content Compelling?
“Use the time of a total stranger in such a way that he or she will not feel the time was wasted.” – Kurt Vonnegut “Compelling” is… Read more “What Makes Content Compelling?”
The Show Must Go On…
This article by John Howard Swain is a wonderful example of how to use one’s own experience to deliver a relevant message on a business blog. It… Read more “The Show Must Go On…”
DIY Tip #5: Linking your Social Media Accounts
With all the interconnectivity between social media platforms these days, it can be confusing knowing what and how to link them all together. Facebook will connect to… Read more “DIY Tip #5: Linking your Social Media Accounts”
Fighting “Feast or Famine”
Among the things my clients will often hear me rail against is haphazard marketing. Many small businesses fall into a bad habit of only marketing when they… Read more “Fighting “Feast or Famine””
Stop Focusing on Virality
Speaking of sharing, I share this opinion. Be sure to follow the links in this piece as they lead to some very thought-provoking content – about content.
Case Study: John Howard Swain
I’m happy to report that I’ve been busy launching two new content marketing campaigns. One of them is for Intentional Shift, a group of women led by… Read more “Case Study: John Howard Swain”
Don’t Put Fancy Before Fundamentals
I like simple content marketing campaigns because people often get caught up in, and overwhelmed by, all the fancy techno-babble out there about conversion rates, email frequency,… Read more “Don’t Put Fancy Before Fundamentals”
LinkedIn’s growth is also slowing
This is worth a read for anyone using LinkedIn as a marketing platform.