My terms are simple, affordable and straightforward. I can help you in one of several ways:
I work on a flat monthly retainer. I charge a set-up fee, when applicable (see below). As our relationship develops and you get the results you want, it may become appropriate to add an incentive fee, such as a sales commission, performance bonus, per-Facebook-fan fee or the like.
I engage new clients at one of four different pricing levels depending on my availability as well as the average number of hours anticipated per month (see the table below). No fancy contract. Just a few email exchanges is usually all it takes to seal the deal. Unless otherwise agreed to in writing, either party can terminate at any time for any reason. There’s no long-term commitment.
I’m seeking long-lasting relationships that will grow over time. I only take on new business as my capacity allows. Therefore, you will always get the attention you deserve.
|Monthly Retainer||Sample Services*||Average Monthly Commitment||Availability|
|$8,000||Advanced Production||80 Hours||Booked!|
|$4,000||Original Content||40 Hours||Booked!|
|$2,000||Curated Content||20 Hours||Booked!|
|$1,000||Consulting & Support||10 Hours||1 Slot Left!|
*A set up fee of $1,000 may be charged in order to establish the necessary social media accounts, if they don’t already exist.
Let’s walk through the above pricing model quickly, from the bottom up with each level building on itself:
Consulting & Support includes a written content marketing plan and on-going advice on how to implement it, as well as technical support as you build your skills with the various tools and platforms, such as WordPress, Facebook, Constant Contact, etc. This level is best suited for do-it-yourselfers who don’t want to go it alone.
Curated Content adds a service to suggest already-existing content to post to your social media channels.
Original Content layers on a certain amount of content created from scratch, including but not limited to blog articles, social media posts, slideshow text, video scripts and interactive web elements.
Advanced Production is the cherry on top and includes all of the above plus full production services, from website setup and management to video shoots and editing. This level is best-suited for established brands seeking an affordable way to handle either a full spectrum marketing campaign, or special projects such as product launches, seasonal campaigns, in-house initiatives, etc.
Of course, all of the above can be tailored to your needs.
PLEASE NOTE: On top of the retainer, there may be additional costs such as fees charged by Facebook, Constant Contact, WordPress, etc. In each of these cases, you’ll need to provide a funding mechanism, such as a credit card or a PayPal account. Other costs might include various production expenses not covered by the retainer which will be negotiated on a case-by-case basis, such as printing, video production, graphic design, or advanced software programming (Java, HTML, SQL, etc.) In no case will such expenses ever be incurred without your prior knowledge and approval. I can go into more depth in our brainstorming session.